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GoodNews4TheDay is a video spotlight of successful businesses in Jacksonville, St. Augustine and Orange Park.
Meet our member Bridgett Van Landingham with Business Solutions Unlimited.
www.bsullc.com

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GoodNews4TheDay is a video spotlight of successful businesses in Jacksonville, St. Augustine and Orange Park.
Meet our member Deb Eveson with Allstate.
www.allstate.com/debeveson

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GoodNews4TheDay is a video spotlight of successful businesses in Jacksonville, St. Augustine and Orange Park.
Meet our member Jay Owen with Design Extensions.
http://designextensions.com

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Your 60 Second Commercial begins when someone asks you what you do. You have one minute to insure the next time they need your product or know someone who does, they think of you.

Developing your 60 Second Commercial is the FIRST item you need to perfect BEFORE you meet others to explain your business. We only get one chance to make a fantastic first impression and this is it!

Do you have an unusual or unique product or service? Then your 60 Second Commercial will determine whether you are catapulted into stardom or buried in the land of the lost. Your 60 Second Commercial should eliminate confusion, open the conversation up for questions and above all be memorable.

The following 7 FACTORS are essential to consider:

• Does it fit your personal style?
• Is it creative or fun?
• Is it memorable?
• Is it unique?
• Does it leave someone wanting more?
• Keep it short
• Don’t monopolize the conversation.

Here is an example:

My name is Laura Bean. I work with the “Aromas For You” Coffee Company. Sometimes I’m hot and sometimes I’m cold but when I’m poured I’m very Bold. Call me for a taste of the bean!

Not all commercials will or need to be quite so catchy. It depends on your business. However, when in doubt, go back to those 7 Factors.

Some items you may want o include are:

• What makes your product or service unique from your competition?
• Who is a good referral for you?
• What problems does your product or service solve?
• Who or what industry is your best referral source?

Be specific with a name of a company, individual or industry you would like an introduction.

Practice, practice, practice and your next 60 second commercial with a potential client or referral source will be fun and unique. Above all, it will be memorable.

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Thanks to Shawn Retzer at www.elykinnovation.com for sending us this video and being the Grand Prize winner of “It’s Your Move, Maximize Your Membership”

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As sales professionals we all know that listening to our clients is key. But what happens in the networking arena is usually quite different. Most are just interested in promoting their own business or agenda. Since we have 2 ears and 1 mouth, that should give us a clue to building strong relationships and getting people to KNOW you, LIKE you and TRUST you. The benefits of listening and engaging yourself in ones conversation might surprise you. Listen for the opportunity of something more long-term than just the opportunity to “spill your beans”.

Good Listening Skills

A good listener, both on the telephone and in person, will:

• Always be prepared to take notes when necessary. That means having writing tools readily available.
• Repeat the information he or she heard by saying, I hear you saying … Is that correct? If the speaker does not agree, repeat the process to ensure understanding.
• Remain curious and ask questions to insure you are accurately understanding the speaker. Don’t assume you understand.
• Want to listen to the information being delivered.
• Be physically and mentally present in the moment.
• Listen by using the ears to hear the message, the eyes to read body language (when listening in person), the mind to visualize the person speaking (when on the telephone), and intuition to determine what the speaker is actually saying.
• Establish rapport by following the leader. Match the momentum, tone of voice, body language, and words used by the speaker. 

Poor Listening Skills

A poor listener, both on the telephone and in person:

• May be abrupt and/or give one-word answers such as no, yes, and maybe.
• Will be easily distracted. 
• In person, the listener may look around the room as opposed to focusing on the speaker’s face. 
• Over the telephone, the listener may be opening mail, eating, reading e-mail, filing, playing with hair, a pencil or a tie — anything that preempts focusing on the caller.
• Constantly interrupts, making the speaker feel that what he or she has to say is not important. 
• The listener finishes the other person’s sentences, implying that the listener already knows what the speaker is about to say.
• Changes the subject without even realizing it.
• Looks at his watch, signaling that you are wasting his time.

Copyright and Acknowledgement

© Terry Wildemann, CCSE, CPBA, Performance Consultant, Reiki Master, Image Plus…® Associates Professional Development Institute.  Phone: 1-800-Courtesy; Web: http://www.CustomerCourtesy.com  E-mail: Success [at] Image-Plus.com 

Article excerpted from Connecting With a Winning Telephone Image (October 1998, Aegis Publishing)

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