NetWorthJax

Your 60 Second Commercial begins when someone asks you what you do. You have one minute to insure the next time they need your product or know someone who does, they think of you.

Developing your 60 Second Commercial is the FIRST item you need to perfect BEFORE you meet others to explain your business. We only get one chance to make a fantastic first impression and this is it!

Do you have an unusual or unique product or service? Then your 60 Second Commercial will determine whether you are catapulted into stardom or buried in the land of the lost. Your 60 Second Commercial should eliminate confusion, open the conversation up for questions and above all be memorable.

The following 7 FACTORS are essential to consider:

• Does it fit your personal style?
• Is it creative or fun?
• Is it memorable?
• Is it unique?
• Does it leave someone wanting more?
• Keep it short
• Don’t monopolize the conversation.

Here is an example:

My name is Laura Bean. I work with the “Aromas For You” Coffee Company. Sometimes I’m hot and sometimes I’m cold but when I’m poured I’m very Bold. Call me for a taste of the bean!

Not all commercials will or need to be quite so catchy. It depends on your business. However, when in doubt, go back to those 7 Factors.

Some items you may want o include are:

• What makes your product or service unique from your competition?
• Who is a good referral for you?
• What problems does your product or service solve?
• Who or what industry is your best referral source?

Be specific with a name of a company, individual or industry you would like an introduction.

Practice, practice, practice and your next 60 second commercial with a potential client or referral source will be fun and unique. Above all, it will be memorable.

Filed under: Self Improvement by admin